Grace Hospital engaged Kay Spencer from Blue Chilli to manage our marketing strategy several years ago. Private hospitals don’t usually advertise themselves, but we had been reacting to various requests for support from charities in the community and reporting in various publications and had a very haphazard approach. We needed to ensure our public relations, and branding was professional, consistent and met our needs.
Kay facilitated a workshop with our key staff and stakeholders and developed a strategic plan with us to guide our communications and ‘public face’. She has been heavily involved in the development of our visual branding, has led our communication in publications, and has often responded at short notice to provide collateral that is consistent with our strategy.
Kay has ensured that she understands what makes us tick, and the impression that we want people to gain from our endeavours. Importantly, she keeps us on track and reminds us of our strategic plan when required!
Kay is easy to work with, has great experience to call on, and is enthusiastic and supportive of projects that she has worked on with us. She also ensures that we are gaining best value for our marketing spend by working with suppliers for price and quality.
I would thoroughly recommend Kay as a marketing consultant, and I’m happy to be contacted for further detail if required.
– Janet Keys, General Manager | Grace Hospital