Marketing Agency / Consulting
Tauranga | Bay of Plenty
Proudly GENERALIST - actually it’s our superpower.
While most agencies declare themselves specialists (advertising, digital, graphic design, PR etc) we are, unashamedly, quite the opposite.
With specialist services there’s always a risk, that you’ll be unconsciously directed toward the suite of services they happen to be best at. What makes generalists different is that we’re all about getting to know your business, your brand, and your target market, then figuring out which combination of the specialties will work best for you.
We then draw on specialists from our network of suppliers to pull together the team that best suits your brand and project. We manage the entire process so you have the convenience of dealing with one agency that understands you and your brand, without limiting your access to the best specialists available.
And while that might sound expensive, we keep overheads to a minimum so you’ll probably find us refreshingly affordable.
Marketing Strategy & Planning
We’ll tailor the strategic process to suit your budget and the size and complexity of your business. It might simply involve formalising what you already know to make sure everyone is on the same page and provide a reference point to guide you when making key decisions.
For larger businesses, we offer a range of strategic processes to help you clarify your vision for the future, define and prioritise target markets, review the way you talk to your customers, and come up with a plan to help you move ahead.
Brand Development
Are you launching a new business, need to rebrand an existing one, or simply want to refresh a brand that’s feeling a little jaded?
Visual brand development is far more than coming up with a logo. Our consultants will work with you to create something that truly reflects your business and resonates with your target market. We can handle all design aspects including logo design, stationery, digital, signage, vehicles and uniforms.
Digital Marketing / Social Media
Digital is increasingly where it’s at, for good reason…
Trackable & measurable. With digital marketing, you can see exactly what’s working and what’s not with regular reports showing performance across each platform.
It gets results faster. Digital has a surprisingly short lead time, and once we hit 'go' it gets to work immediately. We're tracking results, refining and improving, often before more traditional media is even in circulation.
The audience is huge, but highly targeted. Which also means it’s more cost-effective. We can reach a massive audience, while focusing on people with specific characteristics that mean they’re most likely to buy.
And, with our own video & photography team, our content creation process is seamless and cost-effective.
Website Development
Websites that perform don’t happen by chance – they’re the result of careful planning, design, and content development. Many web developers create something that looks great but lacks substance, plus it’s usually left to you to add the content. Unless you happen to have a team of copywriters, SEO specialists, photographers and videographers, this is where the process comes unstuck.
Blue Chilli website projects cover everything, so you know exactly what you’re getting, and we handle it all in a completely transparent process.
Graphic Design & Print Production
Need graphic design for your print collateral? We’ll work with you to create print marketing collateral to get the results you need. Our service includes: brochures, flyers, packaging, stationery, etc. We can also manage the print production process from print quote through to delivery of the final product.
Partnering with specialist marketing & domain expertise
No marketing agency can be an expert in everything, particularly in the rapidly changing world of digital marketing. Rather than try, we stick to what we’re good at, partnering with a network of specialist suppliers for the rest.
This gives us the flexibility to always recommend whatever is best for your brand, knowing that we’re delivering at the highest standard across all disciplines. It also means you can be confident we’re not shoe-horning you into something simply because we have a large in-house team that needs to be kept busy.
You get the convenience of working with one marketing agency, with your own dedicated marketing consultant, while still having access to the most up-to-date specialists around.
Get in touch.
Find out how we can add a little Blue Chilli magic to your next marketing project.