When it comes to marketing, strategy is the uncool kid with the milk bottle glasses and the bad haircut. Who wants to sit about writing strategies when there are logos to be designed, websites to build, ads to be made, and videos to shoot? Actually, we do – which is probably a relief for the rest of you who don’t.
The reassuring news is that the strategic process needn’t be time-consuming, expensive or onerous and we promise not to act like nerds. Even better, the time you spend thinking up front will deliver huge returns further down the track.
We’ll tailor the strategic process to suit your budget, the size and complexity of your business and the needs of your target market. For smaller businesses, it might be simply a case of formalising what you already know to make sure everyone is on the same page, and provide a reference point to guide you when making key decisions.
For larger businesses, we can offer a range of strategic processes to help you take your business to the next level. We can help you clarify your vision for the future, define and prioritise target markets, review the way you talk to your customers, and come up with a plan to help you move ahead.
The great thing about this process is that you don’t need to be an industry expert to provide insightful guidance. We draw on that from you, your team, and your customers, bringing all together with the experience that comes from having worked with businesses and not-for-profit organisations across a wide range of sectors.
We’ll get to the heart of what makes your organisation tick, and translate that into practical, hands-on action plans that will enable you to take it to the market. We can also help with internal communication, making sure that everyone understands your brand, their role in the organisation, and helping to build a strong organisational culture.
Our marketing strategy includes:
- Brand development
- Marketing plans
- Internal communication plans
Talk to our strategy team to make sure your business has a clear strategic vision and plan.